We are looking for a data-driven inbound marketer to create content and attract site traffic, converting that traffic into new leads for the business, and nurturing those leads.
Responsibilities + Create contents & resources each month to drive leads, subscribers & awareness (ex. ebooks, whitepapers, infographics, articles, podcasts).
Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content + Optimize our marketing automation and lead nurturing processes through social media management, email email marketing + Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Prepare creative briefs for videographers / photographers and graphic designers to develop into contents for digital platforms Skills & Requirements + A coachable person + Excellent writer and communicator.
French language skills would be an asset. + Past experience building audiences either online or offline + Some past experience in marketing preferred.
Creative thinker, with an ability to use data to inform all decisions. + Proficiency in marketing automation, blogging & email marketing in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
Conversant with digital marketing platforms (LinkedIn, Mailchimp, Google Analytics) Qualification + BA / BS degree in marketing, communication or related degree + A minimum of 3 years work experience Benefits & Compensation + Competitive Salary + Local Health Insurance + Free Office Lunch + Professional development opportunities + A leadership team and colleagues investing in your personal and professional growth + Dynamic, young culture with great opportunities for learning, leadership, and FUN