Inbound & Content Marketer
Farmerline Limited
Accra, GH
3d ago
source : DirectEmployers Association

We are looking for a data-driven inbound marketer to create content and attract site traffic, converting that traffic into new leads for the business, and nurturing those leads.

Responsibilities + Create contents & resources each month to drive leads, subscribers & awareness (ex. ebooks, whitepapers, infographics, articles, podcasts).

  • Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content + Optimize our marketing automation and lead nurturing processes through social media management, email email marketing + Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Prepare creative briefs for videographers / photographers and graphic designers to develop into contents for digital platforms Skills & Requirements + A coachable person + Excellent writer and communicator.
  • French language skills would be an asset. + Past experience building audiences either online or offline + Some past experience in marketing preferred.

  • Creative thinker, with an ability to use data to inform all decisions. + Proficiency in marketing automation, blogging & email marketing in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Conversant with digital marketing platforms (LinkedIn, Mailchimp, Google Analytics) Qualification + BA / BS degree in marketing, communication or related degree + A minimum of 3 years work experience Benefits & Compensation + Competitive Salary + Local Health Insurance + Free Office Lunch + Professional development opportunities + A leadership team and colleagues investing in your personal and professional growth + Dynamic, young culture with great opportunities for learning, leadership, and FUN
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