Directly reports to : Marketing Manager / Country Director
The Lydia Brand Manager (LBM) will be responsible for DKT’s Lydia Brand. The LBM will coordinate and implement marketing communication projects with responsibilities that include Mass Media, Social Media, Trade Marketing, BTL Activities and Public Relations.
The LBM will also organize or prepare presentations and marketing resource materials such as brochures, data, slides, photographs, and reports.
The LBM will work with / under the Marketing Manager to support marketing operations and achievement of the company and programmatic targets.
Specific Duties and Responsibilities
Deploy marketing strategies and plans to drive awareness and trial of the Lydia brand and products.
Work with our creative agencies on the appropriate designs and concepts for ATL and BTL productions and see through the productions to the final product.
Work with our mass media agency to effectively plan and monitor all Lydia campaigns (OOH, radio and TV)
Support all trade activities and the production of the appropriate trade communication materials.
Work with our Social media agency to effectively manage our Lydia platforms (FB, Twitter, Website, etc) and generate the right engagement.
Be responsible for effectively managing all contracted promotional events and activities to the benefit of DKT Ghana.
Perform other duties as may be assigned by Marketing Manager / Country Director periodically. Ensure confidentiality in the handling of all business-related issues.
Contribute to achievement of overall program goals.
To ensure accountability and monitoring efficiency in DKT’s marketing activities.
To help in the achievement of DKT’s sales targets through ATL and BTL advertisement, sponsorship, activations and other innovative means.
To assist in making DKT’s brands the topmost brands in their categories.
Ensure timely reporting to the Marketing Manager / Country Director
Ensure Proper Management and utilization of Marketing budget and expenditure
Required Skills or Experience
Must have knowledge on Sexual and Reproductive Health
Must have a good insight on West African women and can boldly express and back her decision with evidence.
Must have good interpersonal, written and oral communication skills
Must have a marketing mind, well organized and able to work with little supervision
Creative, strategic and analytical thinker with the ability to manage multiple projects
Must be able to manage the agencies and other stake-holders
Must have Knowledge on marketing planning, media placement and budget management.
Bachelor degree (preferably Marketing) with at least 2 years of work (marketing) experience.
Knowledge of Microsoft Office and Windows based computer application and database management (MS Excel)
Must have a very good presentation skill.
Must be able to manage the department in the absent of the Marketing manager.
Flexible; possessing the ability to wear different, hats on short notice.