MARKETING MANAGER
African Bagg
GHANA
6d ago

JOB BRIEF

  • An international company based in Ghana is looking for a Marketing Manager. The Marketing Manager will manage the marketing department;
  • thus handling all brands that are distributed by the company and its subsidiaries.

    KEY RESPONSIBILITIES

    Essential and other important responsibilities and duties may include, but are not limited to, the following :

    Essential Functions

  • Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs Includes coordinating with all suppliers for all adverts (billboard, print, tv, etc.
  • Organizing and ordering of marketing materials such as Tshirts, Caps, Pens etc.Manage online and digital marketing (Social media such as Facebook, creation of a website, updating of company’s app etc.

    Attends to sponsorship proposals.Ensures branding is present in all materials used as well as in the company premises.Work with graphic artists to create adverts to maintain brand image

  • Monitor marketing budget to be submitted at the end of the year
  • Spearhead planning and organizing of events to help strengthen our position as market leaders in the country, such as paint seminars, colour workshops, exhibitions etc.
  • Plan and write PR write ups for all brands
  • Coordinate with Distribution managers for requirements on distributor upgrades, paint seminars, marketing campaigns, marketing materials such as charts and other literature etc.
  • Plan and implement marketing efforts to sustain the image of The Colour Centre
  • Marginal Functions

  • Provide additional related duties as required.
  • Attend meetings, seminars and training courses as required
  • Assist various departments with marketing materials needed to support them
  • KEY REQUIREMENTS

  • Bachelor degree in Marketing, Communications, Business Administration or Economics.
  • At least 5 years of work experience in marketing and sales.
  • Practical computer application literacy (including Microsoft Office, Coreldraw or Adobe Photoshop, and ability to learn internal business systems).
  • Strong written and oral communication skills, in English .
  • Good analytical thinking.
  • Strong creative mind.
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