In this role, you will be responsible for identifying, creating, and scaling cost-effective customer acquisition campaigns across several new and established marketing audiences.
You will develop advertising campaigns, help produce creative assets, identify and grow prospecting and remarketing audiences, use analytics to inform decisions and manage a significant marketing budget to achieve clients’ goals.
The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks.
Responsibilities / Qualifications / Essential Job Functions
Own highly visible customer acquisition campaigns including responsibility for headlines and landing pages, scheduling and testing
Measure and analyze performance, and identify new opportunities based on customer and business data
Develop strategic marketing plans for various content marketing channels. Paid media may include display ads, search, email, native, and social media channels.
Assess and develop new digital advertising opportunities
Implement and continually test new creative messaging, landing pages, campaigns, and tools
Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences
Media planning, trafficking, campaign implementation & management
Work with the rest of the team to develop new processes and strategies
Frequently interact with account managers to understand clients’ needs and expectations
Cope with pressure & unreasonable delivery schedule
3 years prior experience in media to drive improvement to campaigns
Must-Have Skills : Analytics & Reporting, Facebook Advertising, Copywriting, Display Media Buying, Google Analytics & Content Marketing
Proven track record of successful online marketing campaigns and experiments- owning campaign performance and adjusting tactics to meet objectives and budgets
Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, ability to turn analysis into actionable programs, and ability to use data to optimize day-to-day performance
Experience and skill in dealing with expectations from all departments
Excellent work ethic and leadership skills
Must be self-motivated, pro-active, responsible, and passionate about ad operations
Knowledge of the online marketing technology space including but not limited to top-funnel content creators, distribution platforms, DSP’s, and potential API partners
Exceptional organizational, presentation, and communication skills both verbal and written
Demonstrated ability to think outside the box
Ability to excel in a fast-paced environment
Results-driven and experienced individual that can reliably meet goals & deadlines
Affinity for solving complex challenges
Strong written and verbal communication skills
Strong interpersonal skills, team-oriented and proactive
Winning attitude, adaptable, willingness to learn, coachable