About Standard Chartered We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It’s about showing how you embody our valued behaviours do the right thing, better together and never settle as well as our brand promise, Here for good.
We’re committed to promoting equality in the workplace and creating an inclusive and flexible culture one where everyone can realise their full potential and make a positive contribution to our organisation.
This in turn helps us to provide better support to our broad client base. Job Purpose Responsible to provide thought leadership, strategy, and transformational insights to the strategic digital marketing function across Ghana.
Drives the bank’s digital agenda to facilitate online acquisition, digital channel utilization, as well as brand awareness.
Develops and manages end to end digital marketing campaigns working closely with the retail products, digital banking and agencies.
Accountable for digital marketing governance and leadership to ensure consistency in digital implementation within the guidelines.
The Role Responsibilities Strategy
In alignment with the central CA B&M objectives, devise and implements digital strategy in Ghana to advance the bank’s digital presence and prominence
Work with business teams to advise on digital integration and implementation, and advocate customer experience excellence across all Standard Chartered digital touch points.
Provide proactive strategic insight to the business to enable it to capitalize on and adapt to developments in the digital landscape
Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the bank with those possibilities
Develop a comprehensive content strategy to advance the bank’s thought leadership agenda
Constantly monitor digital operations across the business to identify opportunities to create efficiencies and increase effectiveness
Champion the role of digital in all revenue, product, and communication activities; and provide digital knowledge input into customer and proposition development
Ensure appropriate targets are set for all digital activity and ensure such activity is appropriately tracked
Drive digital marketing initiatives that will drive online acquisition, digital channel utilisation as well as brand awareness
Develop and manage end to end Digital Marketing campaigns, working closely with the Retail Products, Digital banking and Agencies
Ensure alignment of digital campaigns and strategies with overarching ATL and CA activities
Drive and manage Paid, Owned and Earned media across Online / Mobile
Drive the deployment of Always On Paid Media strategy
Understand and drive the deployment of Performance (CPA / CPL) model in Paid Media for Online Acquisition
Understand the levers and drive the performance of Owned Media properties and optimize to drive business KPIs
Understand and supervise SEO implementation and improvements to the site content, usability, design
Drive implementation and tracking of Social Media campaigns and drive fan base across platforms such as Facebook, Instagram, LinkedIn and Twitter
Champion the increased investment in digital marketing budgets, monitoring and optimizing spend of the same for maximum ROI
Work to create digital synergies by connecting function owners of the different aspects of the digital marketing experience to create efficiencies and increase capacity
Be a brand champion ensure that all digital strategies and campaigns live up to our Brand promise of Here for Good, while at the same time delivering committed business outcomes
Provide regular digital reporting with meaningful customer insight to drive strategy
Work with Legal and Compliance to establish clear process and procedures around digital integration and implementation, and communicate these to the function owners
Work with owners of the different digital functions to ensure collaboration, communication, and synergy of efforts
Ongoing audit and optimization of digital processes
Proactively manage digital agencies
People and Talent
Create training and learning opportunities for digital stakeholders to enable them to increase their understanding and capacity
Share digital best practises with leadership and relevant stakeholders on an ongoing basis
Create opportunities for collaboration and the cross-pollination of ideas across digital stakeholders
Demonstrate shift towards anticipation of risk
Establish processes that quickly identify reputational risks and define protocols to address them within the bank’s ORF, and provide training to relevant stakeholders to support the same
Establish and enforce standards of digital excellence across the different owners of the digital ecosystem, and give regular feedback and support on the same
Regular partner and agency evaluation to ensure that service levels are being delivered upon and that the bank is deriving the maximum benefit out of these vendors
Regular reviews of relevant stakeholder’s digital competency and understanding of their roles and responsibilities in the digital ecosystem
Regulatory & Business conduct
Display exemplary conduct and live by the Group’s Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank.
This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Lead the digital team to achieve the outcomes set out in the Bank’s Conduct Principles : The Right Environment.
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Provide leadership to digital stakeholders in complying with the highest standards of regulatory and business conduct and practises as defined by internal and external requirements.
Take personal responsibility for understanding the risk and compliance requirements of the role. Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters.
Regional Head, Corporate Affairs and Brand & Marketing Africa and the Middle East, and Head of B&M AME
Head, Digital Marketing, Africa
Head, Brand and Client Marketing Services, Ghana
Head, Product & Client Segments, Ghana
Head, Client Acquisition, Ghana
Internal regional and country level
Country Business and Function Heads
Retail Banking Team
Vendors and suppliers
Bloggers, and online content creators
Develop profile with relevant digital platform organizations and influencers
Network with peers in the industry and other sectors
Embed Here for good and Group’s brand and values in Corporate Affairs and Brand & Marketing Team
Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
Our Ideal Candidate
At least 5 years experience managing and implementing digital strategy and integration
A demonstrated understanding of the role of digital in building a holistic brand experience
Strong project management skills
An understanding of digital industry including but not limited to Banking / Finances;
Deep Experience in managing SEM, SEM / PPC, Display & Affiliate marketing is a must;
In depth understanding of Digital Marketing concept, best practice & key levers;
Extensive experience in E2E marketing campaign management from research to implementation phase and ROI measurement;
Strong understanding of habits of Digital consumer and competitive landscape;
Experience in using Digital Analytics and Media tracking tools (Omniture and Google Analytics) with strong understanding of technical aspects of Digital media performance & measurement;
ROI focused thinking;
Good at Excel, PowerPoint and other MS office programs.