Digital Marketing Manager
Confidential
Accra, Ghana
1d ago
source : Current Jobs in Ghana

A reputable financial institution located in Accra is looking for qualified persons to fill the following position : Digital Marketing Manager

Job Summary

  • Lead the development, implementation and management of corporate digital marketing strategy and activities
  • Key Responsibilities

  • Digital marketing strategy - develop the company's digital marketing strategy in line with its business goals
  • Content Management - create and manage content for the company's digital channels
  • Client Engagement - communicate with online stakeholders, respond to client across all digital channels
  • Brand Management - develop appropriate brand awareness campaigns to ensure that the company's brand stays positive, authentic and attractive to its target market
  • Capacity Building - develop and organise appropriate training sessions and workshops periodically
  • Management Reporting - conduct appropriate online research, monitor SEO and web traffic metrics, track key performance indicators and report on ROI
  • Any other responsibilities relating to the digital marketing space that management may assign from time to time
  • Qualification Required & Experience

  • A good BSc, degree in Marketing, Digital Marketing, Communication, Public Relations or related field
  • A minimum of 4 years of experience in digital marketing at organisational or agency level
  • Strong in-depth understanding of digital media platforms with specific proof of their familiarity
  • Must have working experience in the use of creative design tools and mobile image editing Apps
  • Excellent communication skills in writing and a good eye for creative artwork assessment
  • Experience in creative writing, graphic design and photography skills would be an added advantage
  • 20 February, 2020

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