Head of Marketing / Creative Director at Reputable Company
Reputable Company
Ghana, Accra
1d ago
source : Jobweb Ghana

A reputable media organisation is seeking to recruit Head of Marketing / Creative Director.

Job Purpose

  • Manage the brands of the station, improving eyeballs and managing operations of the programming to ensure the company maintains market leadership position and increases its market share.
  • Major Responsibilities and Accountabilities

  • Oversee implementation of Marketing strategy including campaigns, events, digital marketing and PR
  • Develop appropriate strategies for market leadership
  • Development and implementation of the Brand strategy
  • Research, analyse and interpret specific programme performance and develop appropriate strategies to sustain the gains of the shortcomings
  • Manage brand interface with clients and propagate the image of the company’s brand in a positive direction
  • Develop client / Group relationship through various on-ground activities.
  • Create strong brand affinity through events and ensure a high level of group visbility through effective promotional programmes and events
  • Supervise the design and creativity of the graphics and brands in the unit
  • Supervise the design and development of promos and of animations for design elements
  • Develop the marketing strategy for new and existing products
  • Work closely with company’s sales team, enabling them to meet their commercial objectives by providing them appropriate tools, materials and presentations
  • Ensure that the marketing objectives are implemented by the marketing team
  • Work closely with product management team to define marketing materials and programmes
  • Manage social media presence and direct programme to improve social media reputation recognition
  • Develop and deliver marketing and communications strategies for the organisation
  • Undertake continous analysis of competitive environment and consumer trends
  • Manage the Marketing department to conform to the strategic direction of the company
  • Work closely with the commercial team to generate revenue for all programmes and content
  • Manage effective utilisation of financial resources as against approved budget
  • Perform any other duties within the scope and intent of the job as may be required from time to time.
  • Qualification Required & Experience

  • Minimum of a Bachelor’s Degree in Marketing from a recognised institution
  • Must have a professional certification in Marketing
  • Media and advertising experience in an advantage
  • Technical

  • Minimum of 7 years relevant experience in a media house with at least 5 years supervisory experience
  • Ability to formulate event policies
  • Ability to conduct market research
  • Excellent computer knowledge and the ability to use computer programmes and software
  • Ability to design promotional strategies
  • Ability develop creative and innovative ideas
  • Ability to build and maintain effective relationships both internal and external
  • Good understanding of Television Branding
  • Excellent planning and organising skills
  • Excellent leadership and supervisory skills
  • Excellent interpersonal and relationship building skills
  • Location : Accra

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