Company PM Renaissance Job Type Permanent / Full Time Working Experience 5 - 10 Years Education Level First Degree Industry Manufacturing Jobs Qualifications
BSc / BA in business administration, marketing, communications or relevant field; MSc / MA will be a plus.
Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
Solid understanding of market research and data analysis methods
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
Understanding of different business disciplines (IT, finance etc.)
Proficient in MS Office.
Knowledge of other business software (e.g. CRM) is a plus
A leader with both creative and analytical capabilities
Outstanding communication (written and verbal) and interpersonal abilities Personal Attributes
Honest and trustworthy
Cultural awareness and sensitivity
Sound work ethics Description
Our client is a multinational manufacturing company with operations in Ghana. They are currently looking for a Sales and Marketing Manager.
Purpose of the Position
As Sales and Marketing Manager you will oversee marketing operations of the company and assist the marketing director to develop its marketing strategy and vision.
You will be in charge of a team of enthusiastic marketing professionals and will direct the company’s marketing efforts towards great success.
The goal is to ensure the company’s marketing efforts are successful in helping it outperform competition.
Forecast market trends and pay attention to the trends of the market and direct the market research efforts of the company
Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands
Design and implement marketing strategies aligned with business targets
Define marketing strategies to support the company’s overall strategies and objectives
Assist the Marketing Director to develop a feasible marketing plan for the department and oversee its day-to-day implementation
Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique voice
Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
Help build a highly efficient team of marketing professionals
Create a solid network of strategic partnerships
Set specific marketing goals
Develop digital campaigns to increase web traffic
Analyze sales and marketing metrics
Research market to identify new opportunities
Generate innovative ideas to promote the company’s brand and products
Address advertising needs
Ensure brand consistency through all marketing channels
Use customer feedback to ensure client satisfaction
Liaise with internal teams and ensure brand consistency
Establish a strong, long-term web presence
Marketing / Advertising agencies