Commercial Manager at Millar Cameron
Millar Cameron
Ghana, Accra
23h ago
source : Jobweb Ghana

We are currently working with a brand new brewery who are starting up operations in Ghana and are looking for a Commercial Manager.

As one of the first hires of the business, the Commercial Manager will have key strategic input into the business and will be working closely with the Managing Director.

The successful Commercial Manager will have the following responsibilities :

  • Developing sales, primarily within on-trade channels for kegged and bottled beer, achieving or exceeding quarterly and annual targets
  • Establishing a sales forecast and marketing calendar as well as training guide for the Commercial team
  • Recruiting, managing, and developing the brewery’s Sales and Marketing team
  • Creating a sales function for the company, assessing and appointing distributors and then providing distributors with appropriate support
  • Establishing procedures for installation of beer taps in bars / pubs
  • Organising and managing all marketing and brand building activities, e.g. advertising and activations (above the line and below the line)
  • Creating and maintaining a strong social media presence
  • Managing promotional campaigns, e.g. tastings, pop up bars
  • The ideal candidate for the Commercial Manager will have the following skills and experience :

  • 5+ years in Sales / Commercial leadership roles
  • An extensive knowledge of the local market in Accra
  • Strong on-trade / HORECA experience, with the ability to convince bar owners / managers to list products
  • Excellent knowledge of local distributors
  • The ability to effectively coach sales staff
  • A passion for quality beer
  • Excellent communication skills; fluent English is essential (French would be a bonus)
  • Bachelor’s degree in Business, Marketing or similar (Master’s preferred)
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