Consumer Insights Regional Manager (FMCG)
Edge Recruiter Nigeria Ltd.
Accra
4d ago

Our client, a FMCG has been in existence for more than 40 years in Africa, their major product has become the leading brand, strongly integrated into the local culinary heritage.

Every year, 4 billion products from our client are consumed throughout the African continent. Our client is actively present in Spain, Italy, Netherlands, Russia, CIS Republics, 30 countries in Africa and the Middle East.

They currently have an opening for a Consumer Insights Regional Manager

Reports to : Marketing Director

The ideal candidate will be responsible for launching the CI activity in Africa region and creating and leading the new CI team, aswell as overseeing all the ongoing strategy implementation afterwards.

The role has 3 direct reports.

Requirements

  • 10 years of experience in consumer insights analysis role
  • Excellent understanding of African markets (Nigeria, Ghana, and other African countries)
  • Strong knowledge of market research tools and techniques
  • Governance and process :

  • Revise and adapt CI protocol (communication, innovation, product) for Africa
  • Roll-out best practices to their major brand
  • Lead, implement and validate all researches from early stage to end
  • Define CI common tools per Business Units (briefings, reports..)
  • Lead Budget definition, implementation and controlling
  • Lead the local CI team :

  • Create and recruit a solid CI team for Africa
  • Training new comers for CI
  • Education and support regional team in strategic thinking and approach
  • Complete the key CI pool of suppliers for Africa specially qualitative research
  • Close agreement with TNS for regional accounting
  • Monitoring :

  • Build a unique data base for market dynamics
  • Re-challenge current sources of market dynamics per Business unit (pointage, Nielsen.. )
  • Establish tracking tools to follow up key launches
  • Africa start plan :

  • Participate in defining the strategy of core categories (Tomato, Deep dive in Mayo and Taste Enhancers)
  • Innovation projects :

  • Taste Enhancers : Cubes Nigeria, Seasonings WA, Tablets Ghana
  • Tomato : Tomato-mix implementation, Flexi packs, Tomato peppe onion
  • New platforms : noodles Algeria and protein intake
  • Other Skills : Strategic mindset

    Analytical skills

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