Our client, a FMCG has been in existence for more than 40 years in Africa, their major product has become the leading brand, strongly integrated into the local culinary heritage.
Every year, 4 billion products from our client are consumed throughout the African continent. Our client is actively present in Spain, Italy, Netherlands, Russia, CIS Republics, 30 countries in Africa and the Middle East.
They currently have an opening for a Consumer Insights Regional Manager
Reports to : Marketing Director
The ideal candidate will be responsible for launching the CI activity in Africa region and creating and leading the new CI team, aswell as overseeing all the ongoing strategy implementation afterwards.
The role has 3 direct reports.
10 years of experience in consumer insights analysis role
Excellent understanding of African markets (Nigeria, Ghana, and other African countries)
Strong knowledge of market research tools and techniques
Governance and process :
Revise and adapt CI protocol (communication, innovation, product) for Africa
Roll-out best practices to their major brand
Lead, implement and validate all researches from early stage to end
Define CI common tools per Business Units (briefings, reports..)
Lead Budget definition, implementation and controlling
Lead the local CI team :
Create and recruit a solid CI team for Africa
Training new comers for CI
Education and support regional team in strategic thinking and approach
Complete the key CI pool of suppliers for Africa specially qualitative research
Close agreement with TNS for regional accounting
Build a unique data base for market dynamics
Re-challenge current sources of market dynamics per Business unit (pointage, Nielsen.. )
Establish tracking tools to follow up key launches
Africa start plan :
Participate in defining the strategy of core categories (Tomato, Deep dive in Mayo and Taste Enhancers)
Innovation projects :
Taste Enhancers : Cubes Nigeria, Seasonings WA, Tablets Ghana
Tomato : Tomato-mix implementation, Flexi packs, Tomato peppe onion
New platforms : noodles Algeria and protein intake
Other Skills : Strategic mindset